Academie voor Cultuurmanagement


9.10 Hospitality 2, 10-14
Golfplatz Borghees
Abergsweg 30
46446 Emmerich am Rhein


09.30 – 10.00
arrival, walk-in with coffee & tea

10.00 – 10.15
introduction to the workshop & Golfplatz Borghees

10.15 – 12.30
learning a new way to analyse the guest experience

12.30 – 13.00

13.00 - 13.45
working on the guest experience

13.45 - 14.00
conclusions, preparations for next workshops, and goodbye


29.10 Hospitality 3, 10-16
Wunderland Kalkar
Grietherstrasse 110-120
47546 Kalkar

26.11 Hospitality 4, 10-16
Afrika Museum
Postweg 6
6571 CS Berg en Dal


Karen Marchal, Erfgoed Gelderland

+31 (0)26 352 16 97


That's why ...

We were very happy to have you in DRU Cultuurfabriek in Ulft!

We talked about:

  • the trends in leisure
  • the busy lives of our visitors
  • the different reasons they have to come and visit us  

All these things together make the facilitites in our museum very important. Visitor's have high expectations.  However, even if the expectations are not met (like Louis Vuitton Museum in Paris), the staff will still be able to make a difference. They have the clue to change the Net Promoter Score. That is why we will help you during these workshops to develop a training or tool to train your collegues.

assignment before October 1st

Start developing your training

As you will remember: DRU talked about the purpose of their building, the experience they wanted their visitor to have and the relationships they try to build (and why sitting behind a hidden desk is a problem).

We would like you to download and complete this TRAINING PRIORITIES , give it your museum's name and send it to us before 1. October!

see you in Emmerich!






See the program on the left !


we will speak english!

look here for

Presentation Marjolein de Boer

Presentation DRU Cultuurfabriek

Positive experiences



being noticed

content / information



freedom / quiet

effort / support

personal approach


being amazed / surprised

Negative experiences

feeling stupid

bad quality


no answer





culture clash

Looking back on the workshops in 2017 ....


peer 2 peer

Looking back on previous workshops in 2018